We solve problems through design - from paper to prototype to product.
At Cykelworx we understand that good design is rarely linear. It is iterative, problem-driven, and shaped by experience. We approach every project by understanding the challenge first, then refining ideas through evaluation, testing, prototyping, and practical insight until they become robust, workable products.
We work on both internal and external projects, each contributing to a deeper understanding of the design process and ultimately leading to better products.
About
Purpose Driven Design
At Cykelworx, we design high-quality, purpose-driven products informed by real-world experience. Our experience spans cycling and outdoor products as well as consumer, mobility, and lifestyle products.
We take a user-centred approach, combining design thinking with practical manufacturing knowledge to create products that are functional, sustainable, and considered.
Experience across:
- • Cycling & outdoor
- • Consumer products
- • Mobility
- • Lifestyle products
- • Early-stage startups
Our team
Jonah Davies-Jones
MSci Product Design & Innovation
Award winning designer
Experienced design engineer
Passionate cyclist & outdoor enthusiast
Our Mission
Our vision is to continually develop original intellectual property and release considered products for the cycling and outdoor sector. Through ongoing exploration and innovation, we aim to build a portfolio that responds to real needs and evolves over time.
In parallel, we plan to establish Re-cykelworx, a sister division dedicated to creating new products from existing materials and components — supporting more sustainable, circular approaches to design and manufacture.
Design Services
Design consulting
We provide strategic design support for start-ups and innovators, from early-stage ideation and concept development through to user research, refinement, and prototype definition. We believe in working closely with our clients to refine, develop, test, and clearly communicate ideas, ensuring the best possible solutions are identified and taken forward.
Our experience spans both physical and digital development, including sketching, model making, early-stage fabrication, and digital mock-ups. We work across CAD, rendering, and animation to explore, test, and clearly communicate design intent.
Products
Coming soon
ASSISTANT is a roof-mounted cycle carrier designed to make lifting a bicycle onto a car roof easier and safer. It addresses issues of weight, reach, and stability as e-bikes become more popular and vehicles get taller. Through our problem-led, iterative design process, we have the solution.
ASSISTANT originated as an undergraduate project developed by Jonah, driven by a clearly identified user problem. The concept progressed from early sketches and proof-of-concept prototypes to a fully functioning, patent-pending design.
The project is currently being prepared for production. To follow the journey and receive updates, please sign up to our newsletter.
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